2014 has been a momentous year for the Husqvarna
brand. Enjoying record figures in sales and turnover, a total number of 16,337
motorcycles were sold. Passing the magical 100 million Euro mark in turnover,
this growth provided Husqvarna Motorcycles with production and sales figures
never before achieved during the iconic brand's 111 years of motorcycle
production.
Husqvarna gained significant market share in the
enduro competition segment as well as making an outstanding restart into the
motocross segment, where close to 6,000 Husqvarna motocross bikes were sold
worldwide. As such the brand has re-established its position as a key player
within the offroad motorcycle segment. In 2015 Husqvarna will pursue its growth
strategy.
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